About Directional HR

DirectionalHR brings a feature rich HR and Business Compliant suite of cloud based services to the SME market place at a truly affordable price.

We have developed easy to use intelligent services, ensuring exceptional adoption within our client base. Directional HR's services are already used in over 60,000 businesses globally.

Let us help you become a better employer.


David Woolstencroft

Director and Co-Founder

David's passion is creating valuable solutions and products for Small Medium business around the world and started life as an Accountant. With experience ranging from training and mentoring over 1,000 small businesses and professional service firms to co-founding a software business which is a dominant player in the Legal and Accounting markets globally - David is committed to serving Small Medium business and the professional services vertical. HR is a pain point for many SMEs and David's mission is to make HR 'hassle free' with our range of products and services.

Gary Kendrick

Co-Founder and Director

Gary is an experienced Senior Executive and Director of Sales with global exposure within the Telecoms, IT, Information provision and HR industries all of them being publicly listed organisations. He spent 18 years with the Cable& Wireless Group of companies based in the UK, Lexis Nexis and 3COM, accountable for teams based in the UK/US and Europe. Since emigrating to Australia in 2004 he was the Managing Director of CCH Workflow Solutions across Asia Pacific. working with most of the Australian law firms.

After a spell as the Director of Sales and Product Development with a marketing company, he joined Talent2 in 2011 as the Global Manager for Payroll and HRIS outsourcing.

Gary has a personal work mantra ..."how can I make you more successful". His business passion is to support SME businesses and their employees availing them' big business tools' at an affordable price, ensuring they are feature rich, easy to use, cloud based, and with excellent adoption rates by employees to ensure the very best of results.